National Directors

Alleah Friedrichs

Co-Founder & President

Alleah founded Bliss Wine Imports in 2012 after earning her MBA in International Business at Monterey Institute of International Studies and working for a clean-tech startup in San Francisco. When she arrived in California she fell in love, not just with wine but with all the romance surrounding visiting vineyards on sunny weekend afternoons. She had a lot of difficulty trying to find clean (without additives) and small production wine in shops and thought it would be easier to start importing herself. Though "easier" may not have been the right word for it, that is what she did!

Alleah and her partner Erin set off to Europe for an initial 9 month, 100+ winery tour. It was on this trip that it became clear without any doubt that the best wines are those made with grapes grown without synthetic chemicals (organically farmed) and made with as little processing as possible (zero or almost no additives, light or no filtration, natural fermentations, etc.) Right from the beginning she started specializing in organic, biodynamic and natural wines.

Andrey Ivanov, Master Sommelier

Director of Wholesale Accounts

Andrey has been winning awards and honors as one of the country's top sommeliers for years now, from organizations like Food & Wine Magazine, Wine Enthusiast, and Wine & Spirits Magazine to name a few. Andrey became a Master Sommelier in 2018. Only around 240 people in the world have earned this title since its inception four decades ago.

Andrey first connected with Bliss Wine Imports after he toured Portugal and fell in love with wines from producer João Tavares de Pina, for whom Bliss had just become the exclusive United States importer. When Andrey contacted us to order the wines for his restaurant, we quickly realized he'd be more than just our first restaurant customer, but that a partnership was in our future.

Alleah, Chief Wine Drinker at Bliss Wine Imports

Alleah, Chief Wine Drinker at Bliss Wine Imports Hi, I'm Alleah, and I'm probably one of the pickiest wine importers in the world.

Get my secret tips on finding and drinking awesome wine and hear about the new wines we're importing before anyone else! Plus, get my "Vineyard Visit Checklist PDF" for free!