Purity Wines

Region California, United States

Winemaker Noel Diaz

Noel spent the earlier days of his career working in restaurants which led him toward his love of wine and winemaking. Noel is a deeply passionate person who has been one of the pioneers of natural winemaking in California. Noel started winemaking in 2013 and today has created a winemaking space in the Bay Area for 14 natural winemakers. He has two sons and a wife who has recently joined his team to help fund his expanding winery. Noel is a deeply sensitive guy who is very in tune with the land he works and his grapes. He stands behind what he does and believes in total transparency with methods of grape growing and winemaking. He believes if you do something to a wine, you had better be ready to share that with everyone. "I love that natural wine is so honest and pure. We’re not afraid to show our blemishes, our normalcy, our weaknesses, but in the same time, exposing our soulful beauty."

Philosophy: Noel's farming philosophy is as simple as "do no harm" on your land. Organic farming is just a start, meaning not using any synthetic chemicals. He likes to mention (and so do we!) that sustainable farming is not the same... it might be better than conventional but still uses synthetic chemicals. He goes beyond organic farming and is a practicer and preacher of "regenerative farming" which isn't always organic, however, he practices it organically. This means that it is important to create biodiversity and competition in the land to best encourage the ecosystem to thrive. In addition, he believes in "no-till" farming as to not disturb the land and fungal systems that are critical to healthy land. As for making wine, Noel really believes in aiding the grape to do what it wants to do. His wines are all native fermented and left unfiltered. He rarely uses sulfur. He strictly believes that if a winemaker will use a product like color, acid, yeasts, sulfur, velcorin, or any of the approved chemicals, then they should at least have the decency to tell you what they added to the wine in an ingredient list on the label. We love how all of Noel's bottles come with his detailed notes on how he made the wine including things like sulfur additions. However, rarely has he added or done much to the juice. He understands his grapes and has a target of how those grapes should be at harvest (sugar and acid levels) but then after harvest takes a good look at the grapes and decides how to make the best wine. This means he does not make every wine every year.


Winery Data

Vineyard Size10 acres

Total Winery Production2000 cases

FarmingOrganic and Regenerative Farming


Grapes Planted (Red)Mourvedre, Syrah, Pinot Noir, Grenache, Carignan

Grapes Planted (White)Marsanne, Roussanne, Viognier, Gewurtztraminer, Pinot Gris,

Something RandomSees winemaking as being a cook... look at your grapes and decide how to make a great wine with them.

Wines We Import

Alleah, Chief Wine Drinker at Bliss Wine Imports

Alleah, Chief Wine Drinker at Bliss Wine Imports Hi, I'm Alleah, and I'm probably one of the pickiest wine importers in the world.

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